Hypoallergenic for Eczema-Prone & Sensitive Skin
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Made for the Heat
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Singapore • Newborn to 9 Years
What touches your child's skin matters more than how it looks.
Singapore's fabric-first children's clothing, chosen for skin health, tested on our own family before yours. From newborn sleep to nine-year-old play.
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From our family to yours
The fabric first difference
Three differences you can feel, each one born from a real problem, each one proven before it ever reached you
Born from eczema, not trend
Both of Shennon's children were born with sensitive, eczema-prone skin. When nothing was gentle enough for her daughter Elly, she made something that was. What's gentle enough for reactive skin is simply the best standard for every child.
Worn by our family before yours
Every piece is test-worn by Shennon's own children, sometimes for close to a year, before it reaches you. If it isn't good enough for her kids, it doesn't go to market. It's not a claim. It's a process you can't fake or rush.
Made for the weather they live in
Designed, developed and tested in Singapore's humidity, not adapted from a cold-climate brand. Fabric that breathes, wicks and thermoregulates in the heat your child is dressed in every single day.
Comfort In Every Moment With
Our Signature Fabrics
Best for: newborn sleepwear, sleeping bags, the softest first layer.
Best for: daywear and active days, crawlers through schoolers.
Best for: school days, smart casual, occasions.
Why We Started
You've tried the softest ones. Your child's skin still reacted.
By now you've probably tried more than a few: the bamboo set everyone recommended, the organic one with the glowing reviews. You read the labels and did the homework, and still ended up with redness, or a fabric that turned rough and pilled a few washes in.
We've been there too. After years of research, we've come to realise the word "bamboo" on its own tells you almost nothing. What actually decides whether a fabric stays gentle is how the fibre is processed and blended. That's also commonly where it quietly falls short.
So as parents of two little ones with sensitive, eczema-prone skin, we began at the only place that made sense to us: getting the fabric right, then the cutting, before designing anything else.